Coming soon: join the waitlist
More Google reviews. Easier to find. More customers.
Your NFC card brings in new Google reviews. Spotstar answers every single one and looks after your profile so customers find you on Google, in Maps and in AI assistants.
€49 a month from launch, custom card included. Cancel monthly.
Example animation: three individually designed Spotstar cards for fictional businesses. Then new Google reviews arrive for a trattoria, and Spotstar sums up the most common themes.
- €49
- a month, final price, no VAT added
- Your design
- Every card designed individually
- Monthly
- cancel any time, no minimum term
- Google-compliant
- Every customer reaches the same page
Why happy customers rarely leave Google reviews
Hundreds of happy customers.Eight reviews.
People who were happy go home and write nothing. Left to chance, mostly the annoyed ones speak up. That makes your business look worse on Google than it is.
Spotstar makes the way to a review so short that the happy customers take it too.
What is Spotstar?
More than a card.
Spotstar takes care of everything customers see about you on Google.
Spotstar is a service for local businesses that collects and manages Google reviews. Customers hold their smartphone to an individually designed NFC card and land directly on the business's Google review page. Spotstar replies to every review, looks after the Google Business Profile with the owner's approval and analyses what customers write. It costs €49 a month and can be cancelled monthly.
- Example
Every review answered
Spotstar replies automatically to every Google review, friendly and in your business's tone. Including criticism.
More reviews
The card on your counter turns happy customers into reviews. In seconds, no app needed.
Found more easily
We look after your Google profile: we suggest additions and posts, you approve. Fresh, answered reviews and a complete profile help customers find you.
- Example
See what would get lost
Spotstar analyses all your reviews and shows you what customers keep praising or criticising.
How Spotstar works
Four steps to more reviews.
You put the card out. Spotstar does the rest.
We design your card
In your business's own design, set up for your Google listing. You just put it out.
Customers review
Phone to card, the review page opens. No app, no sign-up with us.
Spotstar replies and analyses
Every review gets a reply. Spotstar also spots what your customers write about.
You get found more easily
Your profile grows with every review. Your dashboard shows what goes down well and where things snag.
Built for businesses that meet their customers
- Restaurants
- Cafés
- Hotels
- Hair salons
- Barbershops
- Beauty studios
- Shops
- Practices
- Tradespeople
And every business that serves its customers in person.
The Spotstar dashboard
Everything at a glance.
Your dashboard shows how often your cards are used, which days are busiest and which card works best.
Analysing Google reviews by theme
What do your customers really think?
Spotstar marks what your customers talk about. Tap a theme and see the passages in the reviews.
Themes from the last 90 days
Spotstar sums it up
Almost every complaint about waiting falls on Friday and Saturday evenings. During the week it never comes up. One extra person on weekends would solve most of it.
- 2 days ago
Such friendly staff, Giulia gave us great advice. The pasta was a dream.
- 4 days ago
Food was great, but on Friday we waited almost 40 minutes for our mains.
- 1 week ago
Spotless, even the restrooms. Marco is the best waiter in town.
- 1 week ago
Packed on Saturday night, the bill took forever. The pizza was really good though.
- 2 weeks ago
So much cleaner than it used to be, something has changed. Attentive, warm service.
Your dashboard shows only your own business's reviews.
Plain NFC card or Spotstar: the difference
Why not just buy a €15 NFC card?
It gets customers to Google too. Afterwards you know as little as before.
Spotstar is the part that comes after.
| Plain NFC card | Spotstar | |
|---|---|---|
| Designed for your business | No | Yes |
| Takes customers to your Google review page | Yes | Yes |
| Answers every review | No | Yes |
| Looks after your Google profile, with your approval | No | Yes |
| Sums up reviews by theme | No | Yes |
| Shows how often the card is used | No | Yes |
How much does Spotstar cost?
One price. Everything included.
€49
a month. No VAT is charged (small business, § 19 UStG).
Join the waitlistSpotstar launches shortly. Create your account now, payment only starts at launch.
- NFC card designed for your business
- A reply to every Google review
- Upkeep of your Google profile, with your approval
- Analysis of all reviews
- Dashboard with contacts and themes
- Replacement card if lost
How to join the waitlist
- 1Find your business on Google and create your account
- 2You're on the waitlist, with no costs and no contract
- 3We activate you at launch, then we design your card
No review gating. Spotstar never screens out unhappy customers. Everyone reaches the same Google page. That keeps your reviews genuine and in line with Google's policies.
Waitlist
Spotstar is coming soon.
Create your account now. That puts you on the waitlist, and we'll activate you first when we launch.
Create an account and join the waitlistBefore launch there is no contract and no payment.
Just get notified by email
No account needed: we'll write to you as soon as Spotstar launches.
Common questions about Spotstar
- What will my card look like?
Like your business.
Every card is designed individually to match your business. No one-size-fits-all design. The design is included in the price.
- Who replies to the reviews?
Spotstar, automatically.
Every new Google review gets a reply on behalf of your business, matched to what the customer wrote and in your tone. We answer criticism calmly and politely. You decide whether those replies appear right away or only after your approval.
- Will I be found more easily on Google?
That's what we work towards.
For local results Google looks at, among other things, how many reviews a business has, how recent they are, whether it replies and how complete its profile is. That is exactly what Spotstar works on. Nobody can honestly promise a particular ranking.
- Is this compliant with Google's policies?
Yes.
Spotstar filters nobody out. Every customer reaches the same Google review page, whether their experience was good or bad. Deliberately screening out unhappy customers (review gating) breaches Google's policies and is not something we do.
- How do you handle data protection?
Under GDPR.
We use data centres inside the EU, and you receive a data processing agreement. Your customers need no account with us. When they tap, we store neither names nor IP addresses or device data, only that the card was used.
- Do my customers need an app?
No.
NFC is built into practically every current smartphone. Tapping the card is enough. For older phones there's a QR code on the back of the card.
Free report on your Google reviews
See where you stand first?
The free review report compares your Google listing with businesses near you. It arrives by email within a few minutes.
- Where you rank against businesses nearby
- What customers highlight in your reviews
- The three biggest levers for more reviews
Or join the waitlist
Create an account and be among the first we activate at launch. No costs until then.